Goodnight Macaroon was established in the Summer of 2011. Their founder had just left university and returned home to start a new chapter in her life. She tempted by job offers from big corporates but she decided to follow her heart and do what she loved. She loved styling and selling women's clothing, so she setup an online boutique selling the latest trends and styles in women's clothing, all at affordable prices! It all started from in their founder's tiny flat and she worked tirelessly to build-up her dream. This humble beginning marked the birth of Goodnight Macaroon. Their founder was keen to build an online community for fashion-loving customers, so they could share their likes, dislikes and discuss the latest in women's fashion trends and styles. The birth of Goodnight Macaroon brought immense pleasure to their founder because she was finally chasing her unicorn and making her dream come true! There's really nothing better!
Their goal is to inspire and be inspired, guide and motivate women from all around the world. They are here to motivate women to feel great about themselves through the power of fashion and social media. This is their founder's vision. Goodnight Macaroon is an online boutique, selling on-trend, casual, every day apparel and essentials. They focus on design and manufacturing to ensure the latest trends and styles are turned around quickly. They employ the latest technology and best people to provide their customers with the best online shopping experience possible. For example, you can 'shop-the-look' on our Instagram posts using our website tool Instashop, read verified customers' reviews on individual products sold in their boutique and earn loyalty points with our customer loyalty programme. On the subject of product reviews, they believe they are essential to providing additional information to their customers, as well as informing them of what their customers think of their products. They are constantly looking to improve their products, their brand and their business to ensure their customers receive the best shopping experience possible.