Both Matt and Howard has been working in the corporate world in the past, they know that the words "dress to impress" has more meanings than one. They understood that a good suit gets you in the door, but skills, services and attention to details is what closes a deal. With this being their motto in business, it would not be any different when Matt proposed to his wife one day. He wanted his suit and his groomsmen's suits to be perfect.
Matt being the perfectionist that he is, asked his custom tailor to customize each of his groomsmen a perfectly tailored suit. That was the easy part. He now wanted to make sure all of them had the right accessories to go with it. Both him and Howard spent countless hours in Hong Kong, Bangkok, Toronto, Seoul and Singapore trying to find anything decent for the right price. They came across high end accessories of course at Lanvin, Paul Smith and Club Monaco. All which are inspiring and beautiful by its own right but being a start up guru that Matt is, he wanted to be a little more economical. On the other end of the spectrum was Zara or H&M where the craftsmanship was not to the standard that they were hoping for.
This is when they hit their "Eureka" moment. They wanted to make their own. They understood that not everyone was willing to pay $100 for a tie clip or a lapel pin but they also wanted to offer a better quality than the chain stores. Adding to their own uniqueness they wanted to choose their own colours and change different flower designs that seem dated in the market.
Matt and Howard had some made for just family and friends because the minimum order on the raw materials was so large that they didn't want it to go to waste. The word has slowly gotten out that they were the "guys that offered the fancy lapels" (at a reasonable price) that they couldn't just have as a hobby or passion any longer.
| Client | Howard Matthews Co |
|---|---|
| Year | 2014 |
| Platform | Shopify |
| URL | https://www.howardmatthews.ca/ |
